Playtime c. 1930
Inspired by the need for frugality following the Great Depression, feed and flour sacks gave way to many creative garment and home fashions. These cotton fabrics found themselves in great demand, as women repurposed the colorful sacks into dresses, children’s clothing, toys and pretty linens, including quilts.
It also provided a lucrative business for the manufacturers of these consumer goods; they realized that if they were innovative in their designs, women would direct their farmer husbands as to what brands of feed to buy. Some manufacturers actually brought in designers to specifically create ever-changing, interesting prints and patterns in hopes of increasing their sales. Many of these designs included juvenile-themed prints, aimed at becoming children’s dresses and toys.
This collection from Sara Morgan features some common and not-so-common patterns that were in high demand for children’s play clothes, dolls, toys and quilts.
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